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Oracle CPG set for India release

The package is meant for industries such as cosmetics and toiletries, beer, paints, cigarettes and pharmaceuticals. These industries involve over-the-counter products that are essentially manufactured in batches.

T O D A Y

• Fumigating time • Telecom pricing • Oracle CPG for India • SRA for ESOPs • BA-NIIT deal • Compaq project

Launched worldwide three years ago, Oracle CPG is attempting to bridge gap that has been created because the traditional ERP packages do not serve such industries well.

Says Asheesh Khaneja, director, consumer sector, Oracle Corp, "Virtually every ERP package focuses on manufacturing. For CPG companies, manufacturing is pretty efficient and the challenge is on the marketing front."

Some of Oracle's CPG clients include companies like PepsiCo, Nike, Carlton United Breweries and Kellogg.

Oracle CPG comprises four software packages - supply chain management, order management, batch process manufacturing and asset management software.

The supply-chain management package is provided by Manugistics order management software that comes from IMI. Oracle hawks its own batch-process manufacturing package while Indus delivers the asset management package that is essentially a software maintenance package.

Oracle has invested nearly $150 million in integrating these products.

According to sources, Oracle has already initiated talks with leading FMCG companies in India, though says Khaneja, "We are a long way from landing a deal." Expected to cost upwards of $700,000, the entire package is meant for companies with a turnover of more than $250 million.

Oracle is also planning to launch Oracle Retail, which is aimed at retailers and chain boutique shops. "Formalised retailing in India is still at a very nascent stage. We are still in the 'build awareness' stage," said Khaneja.

- Compiled from the Indian media

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