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First Look: Shop with Bart, Apu

Last updated on: July 11, 2007 19:12 IST
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A shot from the 7-11 store in Times Square, New York, currently converted into a Kwik-E-Mart for The Simpsons Movie.Convenience stores across America just aren't the same.

Or are they?

According to The Simpsons, whose Kwik-E-Mart is an intense parody of the franchise, they all feature unhealthy snack foods and usually an Asian immigrant manager, Apu Nahasapeemapetilon in.

This July sees 7-Eleven stores across the US transformed into Kwik-E-Marts, the chain deciding they can laugh at themselves. Interestingly, the chain is incurring all costs, using the film's promotion to pitch themselves to the audience. Pictured is a shot from the 7-Eleven in Times Square, New York.

So while actors do an Apu, Simpsons-themed products line the shelves, most popular being Buzz Cola and Krusty-O's breakfast cereal, and that familiar pink-and-sprinkles topped donut loved by Police Chief Wiggum. Alas, there is no Duff beer, but the upcoming film is a family film, and both producers Fox and 7-Eleven felt that branding would have to be left out.

The Simpsons Movie hits US theatres on July 27. The film releases in India on August 3.

Photograph: Getty Images

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