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March 15, 1999 |
Twinkle, Twinkle little star, she'll drink Coke, pair with Aamir![]() Fizzy cocktail of glamour and clamour Shapely bottles, unseemly battles Taking its celebrity endorsement programme further, Coca-Cola India has now signed up Bollywood starlet Twinkle Khanna (daughter of Rajesh Khanna and Dimple Kapadia) to pair with Aamir Khan for endorsing its flagship brand Coca-Cola. The first advertisement, featuring the two cine stars, would be aired this week, company sources said today.
The company already has several tinsel town stars like Salman Khan, Karisma Kapoor and Ramya Krishnan to endorse its various products. CCI, the sources said, has renewed thrust on promotions for its various brands and is signing up celebrities for the purpose. In addition, it has also tied up with Warner Brothers and Channel V to promote its orange drink Fanta through the national premiere of Hollywood chartbuster You've Got Mail. CCI also has names such as Daler Mehndi, Saurav Ganguly, Javagal Srinath, Anil Kumble and Robin Singh endorsing its products. Apart from advertising campaigns, they have already been participating in consumer promotions and events across the country.
Coca-Cola company is the largest beverage company and is the leading producer and marketer of soft drinks. Along with Coca-Cola, the company markets Fanta, Thums Up, Limca, Maaza and other regional brands in India. UNI
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