What: Mahindra & Mahindra Ltd. (M&M) in association with NDTV Profit has announced the launch of Auto Quotient (AQ), a unique auto-related pan-India quiz contest.
AQ aims to serve as a platform for young engineering students and auto enthusiasts to demonstrate their automotive talents, knowledge and passion.
All participants will have to undergo a written test which will be conducted across 16 cities, targetting 4 lakh students across 1,400 engineering colleges.
The Regional Finals and National Finals will be telecast on NDTV Profit's very own 'Car & Bike Show' hosted by noted auto journalist, Siddharth Patankar.
Winners will receive an all expenses paid trip to the largest auto show in the world: the 'Geneva Auto show'.
The first runner up team will get to experience the thrill of Wadi Bashing in Dubai, while the 2nd and 3rd runners up will get an opportunity to participate in the 'Mahindra Great Escape', one of the most eagerly anticipated events on the Indian off-roading calendar.
Ms. Roma Balwani,
VP & Head - Corporate Communications,
Mahindra & Mahindra Ltd.
Phone: (+91-22) 2490 1441