Would you rather be curvy or waif-thin?
The voluptuous actress has become a pin-up thanks to her role as secretary Joan Harris in the BBC drama about a 1960s New York advertising agency.
By contrast to the waif-life proportions of Moss, the British model beloved of teenage girls, Hendricks is a size 14.
"Joan has had a huge impact on fashion and on women having the confidence to flaunt their curves. This year loads of girls want to look like Christina Hendricks, not Kate Moss," The Telegraph quoted Louise Court, editor of Cosmopolitan magazine as telling the Radio Times.
Who would you rather look like? Take this poll and let us know!
Photograph: Danny Moloshok and (right) Dylan Martinez for Reuters