The unbearable #soxappeal of Justin Trudeau

The Canadian Prime Minister's Star Wars Chewbacca socks at a run-of-the-mill business forum have taken the internet by storm. But this is not the first time.

Photograph: Mark Blinch/Reuters

Everyone who follows Canadian Prime Minister Justin Trudeau on social media knows he is a die hard Star Wars fan. But no one thought he'd show off that love with Chewbacca socks at the inaugural Bloomberg Global Business Forum in New York this week.

Trudeau was on stage with Dutch Prime Minister Mark Rutte, discussing trade, when people noticed his socks. And as with most things these days, the internet freaked out.

One user tweeted, 'Justin & his Chewbacca socks..... #soxappeal'

While another wrote, '@JustinTrudeau is seriously rocking #Chewbacca socks! Like i needed more reasons to like the guy haha #PrimeMinister #StarWars.'

Yet another user tweeted, 'Justin Trudeau wearing Chewbacca socks... the stuff of fantasies around the globe.'

This is not the first time Trudeau has paid homage to Star Wars with his socks.

On May 4, otherwise known as Star Wars Day, he wore a pair of socks featuring C-3PO and R2-D2. 'These are the socks you're looking for. #MayTheFourthBeWithYou,' he captioned his Instagram post.

Justin Trudeau's socks started becoming an internet phenomenon almost from the day he became prime minister.

He wore maple leaf socks to his First Ministers' meeting.

Things just snowballed from there to the point that GQ began calling him the 'Prime Minister of Suave' and the The New York Times started writing analytical pieces about 'Justin Trudeau's sock diplomacy.'

His socks have even got haters -- is it even an internet phenomenon these days without someone being offended? -- with a columnist for The Star writing 'Justin Trudeau's socks appeal is starting to wear thin.'

But love 'em or hate 'em, Justin Trudeau's socks will not be ignored.