A British newspaper has put together a racy collection of snaps featuring sizzling models for lingerie firm Ultimo.

In 2004, the lingerie giant stirred up a controversy by replacing Penny with supermodel Rachel Hunter, Rod Stewart's ex-wife.

In 2007, Girls Aloud popster Sarah Harding was the new face of Ultimo, signed on for something to the tune of 100,000 pounds.

Former Spice Girl Melanie B showed off her post-baby bod when she began endorsing the lingerie last year, posing in a series of burlesque-style pics.

The same year, television presenter and curvy glamour model Melinda Messenger replaced Gemma for the D-G range in 2008.

Earlier this year, singer and Dancing on Ice (Series 4) participant Jessica Taylor showed off her fabulously toned body for Diamond Boutique, a range of economically-priced ladies intimates for retail chain Tesco.

And finally, we have the newest face, daughter of Irish musician and political activist Bob Geldof, socialite Peaches Geldof. Peaches posed for a '50s-style shoot only last month, targetting youngsters with a range called Miss Ultimo.