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A hot new model in hot new lingerie!

Daughter of Irish musician and political activist Bob Geldof, socialite Peaches Geldof is the latest celeb to pose for lingerie giant Ultimo. Take a look.

Flaunting her curves

Peaches, 20, flaunted her curves in the 1950s-style photoshoot, and finished off her looks with a pair of bright pink killer heels, baring her unusual daisy chain tattoo at the same time.

 

 

 

'Sexy, kitsch and playful'

"I love the stylish yet sexy 1950s feel of the whole collection. It's sexy, but also kitsch and playful...and comfortable," the Daily Express quoted her as saying.

'Make undressing as fun as dressing'

"It appeals to a girl who can mix and match her underwear, to make undressing as fun as dressing," she added.

Positive role model?

The hottie was also quoted as saying that she'd "rather young girls were looking at a normal body like mine rather than an anorexic model."

'The perfect choice'

Michelle Mone, head honcho of Ultimo was also quoted as saying that "Peaches was the perfect choice for this campaign. She's young, edgy with lashings of style."