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Rediff.com  » Getahead » Milan world's top fashion city, Mumbai 16th followed by Delhi

Milan world's top fashion city, Mumbai 16th followed by Delhi

Last updated on: July 22, 2009 

Image: Models present creations as part of Giorgio Armani Spring/Summer 2010 men's collection during Milan Fashion Week June 20, 2009.
Photographs: Alessandro Garofalo/Reuters

Milan has been named the world's top fashion city in an annual survey that ranks Mumbai at the 16th place and New Delhi at 17th.

Milan ended New York's five-year reign as the top fashion capital in the Global Language Monitor's annual global survey.

Following Milan and New York are Paris, Rome and London.

Mumbai was at 22nd place in 2008

Image: Models present creations by designer Anamika Khanna during the grand finale of Lakme fashion week in Mumbai March 31, 2009.
Photographs: Arko Datta/Reuters

Last year, Mumbai was at the 22nd place and New Delhi at 24th. Hong Kong and Sao Paulo have broken into the 'Top 10' this year, the GLM said.

"The global economic restructuring has affected the fashion industry just as it has touched everything else," said Millie L Payack, a director at GLM.

Honk Kong makes it into the top 10

Image: A model displays a creation from Koyo William Cheung's Fall/Winter 2008 collection during Hong Kong Fashion Week January 16, 2008.
Photographs: Victor Fraile/Reuters

"The catwalks were still crowded though with the lights dimmer, the hype a bit more restrained, and 'recessionists', of course, thriving," Millie said in a statement.

Other Asian cities in the top 30 are Hong Kong (7), Dubai (11), Tokyo (12), Shanghai (15), Singapore (20) and Bangkok (27).

How the ranks were determined

Image: A model presents a creation during the Project Runway show during New York Fashion Week, February 20, 2009.
Photographs: Eric Thayer/Reuters

This ranking was based on GLM's predictive quantities index, a proprietary algorithm that tracks words and phrases in print and electronic media, on the Internet and throughout the blogosphere. The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets.

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