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Rediff.com  » Getahead » Jockeys: The movers and shakers

Jockeys: The movers and shakers

Last updated on: October 12, 2009 16:27 IST

Image: Siddharth Vohra, Super prime time jockey, Radio City.
Photographs: Careers360 Urmila Rao

It was a totally different era when radio listeners tuned in to All India Radio's (AIR) musical programmes on Vividh Bharti. Binaca Geet Mala ke doosre paidan per... Ab suniye Chitrapat Sangeet, Fauji Bhaiyo ke liye...

Presenters intoned formal scripts, talked bare minimum, never joked on air or talked about local issues.

But the year 2003 changed the radio listening habits of people. That year three private radio stations were launched in Delhi whose character was phenomenally different from AIR's austere nature.

Radio Jockeying

High on entertainment, the new FM stations were and still are chatty, informal, play latest numbers and distribute gift hampers at the drop of a hat.

Presenters are perky. From show hosts they have graduated to a fancy label, Radio Jockeys or RJs.

"Now the entertainment quotient has gone high," says Rana Barua, National Head, Marketing and Programming, Radio City.

Mehak Ankar, a Radio Meow RJ, echoes the same sentiment. Regarding the temperament of the FM channels, she says, "AIR was simple but private stations are about glamour, showbiz and run as a business house." And she has been on the job for five years.

The new format, flavoured and funky, seduced listeners to such an extent that radio listening is back in vogue. The glamour, monetary benefits and the fame attached is so strong that quite a lot of youngsters now seek a career in this profession.

If you are one of them, then the first question on your checklist ought to be: Do I have the required aptitude, attitude, voice and the skill to be an RJ?

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