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Rediff.com  » Getahead » First look: Hotties audition for Delhi's Wills FW

First look: Hotties audition for Delhi's Wills FW

Last updated on: February 4, 2010 20:49 IST

Image: A modelling hopeful takes to the ramp at the audition
Photographs: Courtesy Edelman India

The hunt for the 'New Faces Going Places -- Ramp Scorchers' took place in Delhi on February 2, as aspirant models from across the country and abroad took part in the audition for the upcoming Wills Lifestyle India Fashion Week.

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One of Asia's largest fashion trade events


Touted as one of Asia's largest fashion trade events, the Wills Lifestyle India Fashion Week (WIFW -- Autumn/Winter Edition, 2010) will be jointly hosted by India's apex fashion body, the Fashion Design Council of India (FDCI).

An overwhelming response


The auditions for this premier event, witnessed an overwhelming response from aspiring models from across the country and abroad.

Aspiring youngsters walked the ramp displaying their oomph factor, as jury members judged the models' overall personality, gait, presentation traits and ramp mannerism.

Facing tough competition from abroad


One of the aspiring Indian models said that although the participation of foreign models makes it tough for them, they are prepared for it.

"We do get a platform to sort of come up and present fresh faces, but definitely the competition is really tough since we also got foreign faces here now. But we always hope for the best and give it our best shot," said Meghna Kaushik, an aspirant model.

'It is an equal platform'


On their part, designers mentioned it does not matter where the model belongs, but that s/he should have the right face, attitude and physique.

"I think it is a free world; wherever they come from, east or west or north, is irrelevant. Modelling really should be something which is free for all and equal for everybody, whether it's Indian models or foreign models. It is an equal platform and we are really here to judge who the best models are. It makes no difference where they come from," said Payal Jain, a designer and one of the jury members.

'Fresh faces with good height'


Other jury members also outlined what they're looking for and most of them struck the same chord. Said Ashish Soni, "At the Wills Lifestyle India Fashion Week Model Auditions, we are looking for fresh faces with good height, personality and the right attitude to carry Western as well as Indian silhouettes."

Impression is important to Anjana Bhargav -- "I am looking for models who have a fit body, right height and attitude to make an impression on the ramp."

'Walking style and skin are factors too'


Like Ashish Soni, designer Rahul Khanna is keen that models "have the capability of carrying off both Indian and Western clothes." In addition, he says their walk and presence is important.

Aparna Bahl said, "I am definitely looking for someone with a good height and skin. Moreover, I will try to choose the most versatile person who can fit the needs of all designers."

'Good bone structure'

Image: Aspiring models pose together

In addition, jury members Niki Mahajan wanted to see "an unusual attitude", while Asha Kochhar wants "good bone structure and versatility."

Sunil Sethi, President of the FDCI, believes that the platform provides an opportunity for new faces to create a niche for themselves in the industry.

'We need a lot of new talent'

Image: From left to right: Niki Mahajan, Payal Jain, Rahul Khanna, Anjana Bhargav, Sunil Sethi, Aparna Bahl, Asha Kochhar and Ashish Soni

Says Sethi, "We need a lot of new talent. Our industry is there to help people in every field. So here also we want to have a lot of new faces, which have not got the opportunity and FDCI has so many fashions, you know gala (events)... where almost 50 models take part each time and sometimes even more, depending on the pool. So this gives an opportunity to the young girls as well, who have not had it."

The Wills Lifestyle India Fashion Week (WIFW -- Autumn/Winter Edition) will be staged at the National Small Industries Corporation (NSIC) Exhibition Complex, in New Delhi between March 24 and 28.

Source: ANI