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Rediff.com  » Getahead » PIX: Celebs strip off for sexy innerwear campaigns

PIX: Celebs strip off for sexy innerwear campaigns

Last updated on: September 15, 2010 18:22 IST

Image: Megan Fox for Armani
Photographs: Emporio Armani Underwear campaign

These famous faces have dared to bare their fabulous bods for some of the world's most prestigious innerwear and lingerie brands. Take a look.

While in India stars are still getting used to appearing in bikinis and lingerie on screen, the who's who of the international celebrity circuit have no qualms showing off their well-toned figures for endorsements.

The latest hottie to jump on this bandwagon is Hollywood actress Megan Fox, the new face of Emporio Armani Underwear -- her sizzling new television commercial for the label makes its debut today and she's been joined by another megastar.

To know who it is and see other big names who have stripped off for innerwear giants in the last few years, move to the following pages!

Cristiano Ronaldo

Image: Cristiano Ronaldo for Armani
Photographs: Emporio Armani Underwear campaign

Yup, it's the bronzed Portuguese footballer who joins Fox in the commercial -- so you can expect the sparks to fly!

Cindy Crawford

Image: Cindy Crawford for Tsum
Photographs: Tsum advertising campaign

Also in the news recently is 44-year-old supermodel Cindy, whose photoshoot with Russian retail outlet Tsum has just been released.

Despite competition from women half her age, the largest fashion department store in eastern Europe opted for the preturnaturally toned stunner to be the face (and body!) of their fall/winter line.

Brooklyn Decker

Image: Brooklyn Decker for Bare Necessities
Photographs: Bare Necessities ad campaign

The 'Sexiest Woman Alive' may be too curvy for the catwalk, but she looks luscious in lingerie -- which is precisely why Brooklyn began endorsing intimates from Bare Necessities in March this year.

Gisele Bundchen

Image: Gisele Bundchen for Calzedonia Swimwear
Photographs: Calzedonia Swimwear ad campaign

In June this year, the latest yummy mummy debuted her post-baby bod, a mere nine months after giving birth, for Calzedonia Swimwear.

Kelly Brook

Image: Kelly Brook for Ultimo
Photographs: Ultimo ad campaign

In early 2010, British glamour model Kelly joined the ranks of several bombshells who have endorsed lingerie giant Ultimo -- to see just who we're talking about, move on.

Dita Von Teese

Image: Dita Von Teese for Wonderbra
Photographs: Wonderbra ad campaign

Burlesque babe Dita Von Teese, with her voluptuous curves, was the face of Wonderbra in 2008 and 2009.

Kylie Minogue

Image: Kylie Minogue for Agent Provocateur
Photographs: Still from the 'Proof' ad for Agent Provocateur

The pop diva created ripples early last year when her sexy advert for Agent Provocateur intimates was named the 'Sexiest Advert Ever'.

Rachel Hunter

Image: Rachel Hunter for Ultimo
Photographs: Ultimo ad campaign

An unforgettable campaign from Ultimo in 2004 starred British model Rachel Hunter, then 35. And it also stirred up a controversy...

Penny Lancaster

Image: Penny Lancaster for Ultimo
Photographs: Ultimo ad campaign

Mainly because Hunter replaced the brand's first model and ex-hubby Rod Stewart's wife Penny. Talk about cut-throat rivalry!

Victoria Beckham

Image: Victoria Beckham for Armani
Photographs: Emporio Armani Underwear campaign

Everyone sees such contracts come and go, however. Emporio Armani used Megan Fox to replace the erstwhile Posh Spice, who stunned in black-and-white pics for the label last year.

David Beckham

Image: David Beckham for Armani
Photographs: Emporio Armani Underwear campaign

In fact, Posh was signed on along with hubby David, who modelled the range of men's innerwear.

Kate Moss

Image: Kate Moss for Agent Provocateur
Photographs: Agent Provocateur ad campaign

Agent Provocateur and the British supermodel had a professional relationship that saw its ups and downs. It is believed that a fallout with the model in 2007 led to the brand dumping her for a younger model -- but she was asked to return only a year later to front another campaign for them.

Fergie

Image: Fergie for Peach John
Photographs: Peach John ad campaign

In the same year, singer of the Black Eyed Peas Fergie also stripped down to her flirty best for Japanese lingerie retailer Peach John.

Eva Longoria

Image: Eva Longoria for Bebe Sport
Photographs: Bebe Sport ad campaign

Another successful campaign in 2008 was by Desperate Housewives star Eva, for Bebe Sport -- it was absolutely smokin'!

Eva Mendes

Image: Eva Mendes for Calvin Klein
Photographs: Steven Klein/Calvin Klein ad campaign

Longoria's namesake signed an innerwear deal with Calvin Klein in 2009 that had pulses racing!

Adriana Lima

Image: Adriana Lima for Victoria's Secret
Photographs: Cover of Victoria's Secret catalogue

Of course, no lingerie list would be complete without the gorgeous Angels from Victoria's Secret -- their faces have helped sell millions of intimates across the world. And among the truly unforgettable ones is Brazilian siren Adriana Lima, who is one of the highest-paid, most successful supermodels in the world.

Miranda Kerr

Image: Miranda Kerr for Ayyildiz Swimwear
Photographs: Ayyildiz Swimwear ad campaign

Lima is joined by Orlando Bloom's newly-minted missus, who in addition to VS, also endorses the Turkish brand of swimwear Ayyildiz.

Alessandra Ambrosio

Image: Alessandra Ambrosio for Victoria's Secret
Photographs: Lucas Jackson/Reuters

And who can forget Alessandra, who is one of Victoria's Secret's most-recognised beauties?

Zoe Saldana

Image: Zoe Saldana for Calvin Klein
Photographs: Calvin Klein ad campaign

Moving back from models to movie stars, the Avatar actress took over from Mendes for CK only last month.

Bar Refaeli

Image: Bar Refaeli for Passionata
Photographs: Passionata ad campaign

Leonardo DiCaprio's Israeli girlfriend Bar has also become a well-known face on the international fashion front -- her most recent innerwear campaign was for French label Passionata in April.

Melanie Brown

Image: Melanie Brown for Ultimo
Photographs: Ultimo ad campaign

And finally, joining her fellow Spice Girl Victoria on the list is Melanie Brown, who enjoyed a memorable stint as the face of Ultimo in March last year.