Now, boost your cleavage with wine filled bras

Women will now be able to boost their cup size by filling their bra with wine.

The Wine Rack allows the wearer to fill the special cups with their chosen drink and sip it while also having bigger-looking assets. The wacky creation is the brainchild of Brooks Lambert, whose first concept was "The Beerbelly" for men.

US-based Cooler Fun LLC, which has bought the rights to both "stealth beverage systems" said that some customers are even combining both products to appear pregnant.

Sales manager Annelise Knirr said that she has worn it to a concert and it was the funniest thing she has ever done. The Wine Rack, which fits sizes 32A to 38C, can hold 750ml -- the equivalent of a wine bottle, and boost cups by up to two sizes.