Market research organisation C fore conducted the survey to rank top B-schools in India for Outlook.
For the purpose of ranking, B-schools were segmented into four broad categories -- government/public-sector-funded autonomous institutes, private, sectoral (dedicated to certain subjects only) and university departments.
The B-Schools that offered one-year programmes like Indian School of Business (Hyderabad) and Great Lakes in Chennai were not included in the survey.
The survey was open to all B-Schools in India at site www.indiabschools.com where a questionnaire designed for the survey could be downloaded.
Invitations were also sent to over 700 B-Schools to participate.
In all 216 B-Schools participated in the survey.
The validation exercise was carried out by a special team which cross-checked the data by asking for necessary documents like appointment letters, balance sheets, annual report etc. Veracity of information was also checked by 'mystery shopping' method.
The objective scores were obtained by evaluating B-Schools against the following five broad parameters:
1. Intellectual capital
2. Placement performance
3. Infrastructure and facilities
4. Industry interface.
5. International linkages
These were further divided into sub-parameters as shown in the table. The marks were allotted to a B-School against a particular sub parameter by normalising against the topper for that parameter. For example: if marks for median salary were 70 and the highest median salary offered at any institute irrespective of the category is 13 lakhs per annum, then marks allotted to an institute, where median salary offered was Rs 3 lakhs per annum, would be 3/13*70 = 16.15.
The satisfaction survey of recruiters was conducted online at www.indiabschools.com. Seven hundred and thirteen of them participated. The recruiters were asked to rate the graduates of the B-Schools they were familiar with against six parameters namely effectiveness in application of knowledge of subject/skills, analytical skills, communication and presentation skills, creativity, proactive attitude and ability to work in team.
A perceptual survey was also conducted among faculty members of different B-Schools, who were asked to rate the B-Schools that they were familiar with on a ten-point scale against different parameters like intellectual capital, industry interface, infrastructure and placements. The rating that they gave to their own institute was not considered.
The detailed methodology is available at site www.indiabschools.com.
Weightages (%)
| PARAMETERS | WEIGHTAGE (%) |
| Placement Performance | 21 |
| Intellectual Capital | 23 |
| Industry Interface | 19 |
| Infrastructure & Facilities | 19 |
| International Linkages | 8 |
| Recruiters Satisfaction Survey Score | 10 |
| PLACEMENT PERFORMANCE | MARKS |
| % Student Placed | 50 |
| ROI Index (Average Salary / Fee) | 70 |
| Median Salary | 70 |
| Maximum Salary | 70 |
| Minimum Salary | 70 |
| Faculty Perception | 70 |
| TOTAL | 400 |
| (%) | 21 |
| INTELLECTUAL CAPITAL | MARKS |
| Books Published (2006-07) | 50 |
| Papers Published in Indian Journals (2006-07) | 50 |
| Papers Published in International Journals (2006-07) | 100 |
| No. of Cases Authored (2006-07) | 20 |
| Journal | 20 |
| Doctoral Programme | 20 |
| No. of Permanent Faculty sent to international Seminars/ Conferences (2006-07) | 20 |
| Faculty / Student Ratio | 30 |
| Faculty with more than 5 years Industry experience / Student Ratio | 20 |
| Faculty with PhD / Student Ratio | 20 |
| Faculty Perception | 100 |
| TOTAL | 430 |
| (%) | 23 |
| INDUSTRY INTERFACE | MARKS |
| No. of Seminars | 20 |
| Revenue from Consultancy | 50 |
| Revenue from MDPs | 100 |
| No. of Research Project undertaken with industry | 30 |
| Incubation Cell | 25 |
| Corporate Visitors | 10 |
| Projects launches by Incubation Cell | 25 |
| Faculty Perception | 100 |
| TOTAL | 360 |
| (%) | 19 |
| INFRASTRUCTURE & FACILITIES | MARKS |
| Campus area | 20 |
| Built-up Area/no. of students ratio | 60 |
| Computer /no. of students ratio | 30 |
| No. of books in Library | 20 |
| Faculty Cabins/ No. of Faculty ratio | 10 |
| Electronic databases | 10 |
| Residential facilities for students | 10 |
| No. of single occupancy room/Student ratio | 10 |
| MDP hostel | 10 |
| WI FI campus | 10 |
| Laptop to every student | 10 |
| Faculty houses/faculty | 20 |
| Facilities like gym, swimming pool, etc. | 30 |
| Auditorium | 10 |
| Faculty perception | 100 |
| TOTAL | 360 |
| (%) | 19 |
| INTERNATIONAL LINKAGES | MARKS |
| Student exchange programmes | 25 |
| Faculty exchange programmes | 25 |
| Number of students who actually went abroad | 30 |
| Number of faculty members who actually went abroad | 30 |
| Number of student who came from abroad | 20 |
| Number of faculty members who came from abroad | 20 |
| TOTAL | 150 |
| (%) | 8 |
| RECRUITER SATISFACTION SCORE | 200 |
| TOTAL | 200 |
| (%) | 10 |
Don't miss!
~An Introduction to the Outlook-C fore B-School Survey
~India's Very Best B-Schools
~Top 10 University Departments Offering Business Degrees
~Top Sectoral B-Schools
~Top 50 Private B-Schools
~Top Government B-Schools
Reprinted with kind permission from: Outlook
