How does the industry's future look?
Outsourced work has been sustaining the industry, but that is beginning to level off. There have been so many new entrants in the field. Studios in Vietnam, Thailand, Indonesia offer fierce competition. I don't think there will be major growth in that area. The future is in original content. We have the talent, but we don't have the infrastructure. And that's because people are scared to make the investment, I think.
Thus far, there has only been one big success -- Hanuman. Because it was successful at the box office, you have more investors looking to invest in feature films, which is great for the industries. For instance, Yash Raj has already invested in a feature film in a couple of months. A lot depends on how the Yash Raj film does, to determine if Bollywood looks at animation as a viable proposition.
Still, we also need good writers and storytellers in India, who specialise in writing for animation. That will help us advance in the area of original content.
But, for the long-term future, I would like to see a proper five-year college education in animation; that means undergraduate and postgraduate, like they have in schools abroad. We need the government of India to step in and help us. The ministry of human resources should take an interest in animation. Just like we have Institutes of Technology and Institutes of Management, we need Indian Institutes of Animation.
Image: A still from one of Graphiti School of Animation's projects
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