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Rediff.com  » Getahead » This Mumbai girl penned a slogan, won Rs 50 lakh!

This Mumbai girl penned a slogan, won Rs 50 lakh!

Last updated on: April 26, 2010 13:47 IST
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Maria Islam from Mumbai walked home with a cool half crore in Pepsi's recent consumer campaign -- Pepsi The Game.

The ad campaign that sought viewer interactivity was set in a fantasy world with Ranbir Kapoor fighting obstacles to come close to the bottle of Pepsi.

Viewers were required to clear each of the three levels and at the end send a slogan in response to a question -- What would you tell the Game Master (Sanjay Dutt) if you were in Ranbir Kapoor's place?

Islam's response to this was: "Loser Game Master... You gotta think faster... Aur bhi koi chunauti ho to le aao, par tab tak kehte raho...Youngistan ka wow!"

An excited Islam said, "I am extremely excited as I have not only won Rs 50 lakh but also got to meet Ranbir Kapoor."

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